Stamford, CT (PRWEB) April 25, 2014
The annual Greater Boston Concierge Association Trade Show event took place Wednesday night at the Black Falcon Cruise Terminal in Boston, Massachusetts. CTM Media Group Sales Manager Brian Bradbury, Operations Manager Stephen Dartt and CTM Media Consultant Chris DePiero attended the event which featured over 175 exhibitors from across the region including tours, attractions, restaurants, services and retail stores.
As a leader in providing travel and tourism information for the past 30 years, CTM Media Groups trade show booth was buzzing with excitement as they showcased their digital marketing platform Ettractions ExploreBoard. The award-winning touch screen combines the dynamics of digital marketing with the impact of out of home and place-based advertising. ExploreBoard is transforming how and when visitors receive information. Rapidly becoming an integral part of the marketing mix and an effective medium influencing travel purchasing behavior, ExploreBoard utilizes high definition touch screens to deliver engaging multimedia content in an attention getting way. The content is what sets the digital platform apart. says Brian Bradbury, CTMs New England Sales Manager. The interactive e-board showcases images, videos, offers and events while providing a customized browsing experience unique for each guest. Visitors can even take content with them on-the-go via email, QR code scan or text message. said Brian.
CTM Media Group, may not have coined the phrase “tra-digital marketing” but they may be one of the first companies to implement a fully developed multi-format marketing campaign driven by both cutting edge technology and tried and true traditional advertising. The company has produced effective in-market out-of-home messaging for over 30 years, primarily delivering brochures, magazines and maps to locations where tourists and travelers seek information for activities. In the last 5 years, CTM Media Group has invested heavily in the complimentary digital network consisting of web, mobile, and large touch screen displays. CTMs efforts have paid off. With nearly 300 touch screen locations to date and a robust mobile optimized website, CTM Media Group is delivering millions of digital engagements for tourism businesses. Examples of CTMs travel and tourism distribution network include the Rock and Roll Hall of Fame, Skydeck Chicago, National Constitution Center, NYCs Marriott Marquis Hotel, Ontario Travel Centres and Bostons own Copley Place Mall, South Station, The Shops at Prudential and Boston Cruiseport Black Falcon Terminal.
Travel and tourism businesses looking to market to todays travelers may contact CTM Media Group or explore their award-winning digital platform by visiting http://www.ctmmediagroup.com or emailing sales@ettractions.com.
